Our vision ‘We are ONE world ONE vision’, is to connect the world with endless opportunities, to offer the most satisfying experience for customers. FICO offers a 24/7 lifestyle convenience from the wake of dawn to the end of the night and it is

our vision is to be one of the most diversified and dynamic group.


At FICO, we strive to improve, innovate and deliver exceptional products and services, guaranteed by our fast growing and continuously expanding portfolio of over 20 years of experience, leading brands and well trained staff. We make quick moves which allow us to capture new and evolving opportunities and creating values for our stakeholders.

 -For our business partners, we offer trust and commitment to deliver results and long-lasting relationships.

 -For our employees, we offer full potential to grow with our establishment and our continuous expansion.

 -For our customers, we offer a wide range of quality products and services with guaranteed customer service and support.

 -For our society, we offer a contribution through our foundation by providing the necessary support to those in need, always giving back and creating values to the society.

FICO Values


  • We are determined to be the best at what we do, efficiently.
  • We are committed to opening limitless possibilities for our consumers, stakeholders and employees.


  • We are always on the lookout for new and unique ideas and opportunities.
  • We are always ready to explore and seize the next exciting business ventures.


  • We have a compelling desire to improve and challenge ourselves in different industries.
  • We do not shy ourselves from high-expectations, standards and challenging goals.


  • We are as inclusive as our brands.
  • We are fast growing and are continuously expanding our portfolio.


  • We respect our stakeholders and treat them as we want to be treated.
  • We believe that the best results come from a foundation of trust.